Creating contemporary conditions is of the utmost importance for us. There is no excuse not to do so. Any kind of retroactive nostalgia looks absurd related to the new.
No matter if we create generic or site-specific environments, we insist on the procedural. Time or a capacity to enable change is essential.
Some circumstances and some sites demand the iconic features. We often ask ourselves if such an objective exists. We prefer to stay in a low-key, but if necessary – we exaggerate.